XPDO: The Product Thinking Method
XPDO is a method based on a simple principle:
Everything that creates value behaves like a product — and must be managed like one.
A product can be a software system, a process, a workflow, an internal platform, a service, or an emerging business model.
If it has users, outcomes, costs, risks, and expectations, it is a product.
XPDO applies product thinking to units that are traditionally not treated as products.
The method focuses on:
- clarifying who the real user is,
- identifying value and waste,
- defining measurable outcomes instead of deliverables,
- creating short learning loops,
- aligning technical, operational, and business perspectives.
This is not a rigid framework.
It is a method that adapts to any environment by re-centering the work around the product, not the org chart.
If you treat everything as a product, you eliminate confusion, reduce friction, and make decisions faster.
XPDO builds on established disciplines — Lean, UX Research, Product Management, Product Operations, and DevOps — but does not enforce processes. It gives you a way of thinking that aligns strategy, execution, and learning.
A Simple Question
Do you have an “X” that frustrates people, loses money, or never reaches its potential?
XPDO is designed to fix exactly that.